The largest exporter and second largest car manufacturer in India, Hyundai Motor India Limited (HMIL), today revealed that HMIL will be the official car partner for the ICC Cricket World Cup 2011. Further, Hyundai will also be the official car partner for the International Cricket Council (ICC) from 2011 to 2015, with exclusive category rights.
Under the terms of contract, ICC officials, Hyundai cars will be used for transportation during 2011 ICC Cricket World Cup and up till the contract extends to 2015. Further, Hyundai will also be transport partners for the Women's World Cup and the T20 championship.
To trigger the thrill among its large customer base, HMIL plans to carry out activities like “Hyundai Fan Park" where its customers can get together and watch the matches live on large screen TV while enjoying refreshments and chance to win tickets for the World Cup matches. During the World Cup, HMIL will assume many promotional strategies to intensify the enthusiasm and excitement among the 'cricket crazy' people of India.
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